Why Your Personal Brand Matters Now More Than Ever

In our busy lives, we often overlook the one thing that matters most in our careers: our personal brand. It takes a back seat on the never-ending to-do list because there are 'more important' items to tick off.

Well, I'm here to tell you that this is a terrible habit! In today's social media saturated society, it's becoming increasingly difficult to stand out from the crowd, to have our voices heard amongst the constant chattering of the feed, the timeline, the stories.

In the job market there are loads of other job hunters with the same credentials as you, the same degree, the same number of years under their belts.

As an entrepreneur, influencer or thought leader in your field, what makes your passion different from another's?

You are not all the same.

Your experiences are unique and the way that you approach every day is specific to you. Your thinking is yours and nobody can be more you than you.

This is why your personal brand is important. If you showcase yourself in an authentic and memorable way, you stand out from the crowd and opportunities appear.

Don't shove your personal brand down your to-do list. It's time to prioritise yourself.

It is with all of this in mind that we created the Pimp My CV service - a revamp for your LinkedIn profile and a one-page custom designed career overview that shows off a bit of your personality too.