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We are all familiar with sponsored posts that appear online. We understand that when we search or click on certain links Google takes a record of this. In the future the adverts that you see on your smartphone or other devices will be relating to that content you were viewing. That's okay, we've all made peace with that (as annoying and clever as it may be) and it makes sense. However, and this is a big however, what if your devices were able to pick up on topics of interest without you searching anything at all? The Theory There is a theory at the moment, and we say 'theory' purely because there is no factual proof or evidence that there is truth to this, that search and social media sites