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In our busy lives, we often overlook the one thing that matters most in our careers: our personal brand. It takes a back seat on the never-ending to-do list because there are 'more important' items to tick off. Well, I'm here to tell you that this is a terrible habit! In today's social media saturated society, it's becoming increasingly difficult to stand out from the crowd, to have our voices heard amongst the constant chattering of the feed, the timeline, the stories. In the job market there are loads of other job hunters with the same credentials as you, the same degree, the same number of years under their belts. As an entrepreneur, influencer or thought leader in your field, what makes