Social media is a wonderful tool and if utilised correctly, can do wonders for your business. With that being said, there is a lot going on and it can be very overwhelming when trying to get things up and running. Here our our four social media hacks to help put your business on the map.
Firstly, let's ask the question, 'What is social media?' Social media is marketing. Marketing yourself, your business, your team etc. Marketing provides an amazing opportunity to tell stories, to let consumers into your life and to get to know your brand. Stories are one of the most powerful and engaging tools around – and they’re free!
However, the reality of this is that the average consumer is not captivated by formal, corporate brands – they want personality and charisma. Trust us, a little bit of personality goes a long way!
1. To stand out amongst other brands on the market as well as to make your product stand out, you need to tell your brand’s story. It’s a fantastic way to earn the trust of your customers, and impassion your users with what you have to offer.
2. Social media has developed in leaps and bounds over the last year or so. It’s now considered the norm for brands to sell directly on social networks (yip, we know about that bikini business you follow relentlessly on Instagram, or that sneaker brand you eagerly await updates for on Facebook). Here’s why you should be investing your marketing budget in your social selling strategy:
You can learn more about your target audience by following hashtags, trends, and conversations. This will help to identify your target audience and allow you to start reaching out to new audiences - in a non-creepy way of course. In fact if you use social media right, you can broaden your reach internationally to people who you would never have been noticed by before. Customers find social selling super convenient because they can make a purchase without even leaving the social app - something we are very guilty of doing ourselves. #SorryNotSorry.
3. They say that a photo says a thousand words, well if that's the case than a video must say millions! If you’re not posting or sharing video content on social media, then you’re not using it to its full potential. Visual marketing is one of the best ways for you to engage and entertain your audience.
Did you know that 64% of viewers are more likely to buy online after watching a related video?
4. Lastly, we bring you the power of the meme. If you’re already active on social media, then you will undoubtedly have been exposed to memes in some shape or form. The very definition of the word ‘meme’ has taken a new meaning in the digital world, and these pieces of visual content, typically humorous in nature, are copied and spread across the internet like wildfire.
This goes back to giving your brand a personality and relating to your consumers. You can even put your brand’s name in the bottom corner of the meme so that, when reposted, your brand will gain the credit and personality for the meme 😎 Using pre-existing memes is great too, and can allow you to partake in social media conversations and hashtags at the drop of a hat.
What we love most about social media is that the options are endless when it comes to creating your brand's online image. That and you can never underestimate the power of social media. Have fun with it and don't be afraid to ask for help along the way.